Move over, old tequila. New tequila wants its reputation back.
It’s easy to see why most of us wouldn’t know a high-quality tequila if it hit us over our heads. For decades, this Mexican agave spirit has been marketed as the party spirit and, consequently, the cause of millions of headaches and tummy aches worldwide.
But as appreciation for artisan spirits increases, consumer can choose from more high-quality tequilas. Tequila’s credibility is growing – super premium tequila sales are up over 500 percent since 2002 according to the Distilled Spirits Council of the United States.